WSJ - Marketing Pros: Big Brand on Campus

Parents Forum
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<p>[Marketing</a> Pros: Big Brand on Campus - WSJ.com](<a href=“http://online.wsj.com/article/SB10000872396390444233104577591171686709792.html?mod=WSJ_hpp_MIDDLENexttoWhatsNewsFifth]Marketing”>http://online.wsj.com/article/SB10000872396390444233104577591171686709792.html?mod=WSJ_hpp_MIDDLENexttoWhatsNewsFifth)</p>

<p>“Some say the arrival of the CMO is the biggest shift in higher-education administration in the past decade—but even more so as schools blur the lines between academia and the corporate world by tapping marketing pros from Fortune 500 firms or hospital systems.”</p>

<p>Thoughts?</p>

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<p>My thoughts? Saddened. As a former public relations professional at a university, I have seen this sea change coming for a few years. It is not enough that I can write cogently and tout the very valid reasons a university is worth attending…now I need to hone my skills to become a glorified salesperson, in order to “clinch” the sale for our “clients.”</p>