<p>I guess I’m just so in tune with the young-uns that I figured that everyone knew Bruno Mars :-). He seemed to come on the scene real strong, like Adele, Mumford and Sons, and now Lorde. </p>
<p>Had the same audio mix problems as sopranomom when the halftime show kicked in. I heard the drums but I could barely hear Bruno Mars’ voice. We had to turn the volume up. I love the fireworks. </p>
<p>There is no equivalent of Michael Jackson now. Years ago, everyone listened to the same music on pop/top 40 radio. The alternative was country. Now, there are so many alternatives that you’re not stuck listening to music that doesn’t match your tastes. My D, early 20’s, is very thankful that she can listen to music all day and never hear Bruno Mars, Beyonce, Adele or Lorde. Her favorites are largely artists that few people know. A halftime show of Arcade Fire and Pearl Jam would have been a good choice for me. </p>
<p>Years ago as in 5 years…or 20 years?</p>
<p>Cartera, are you in Australia?
I believe that just happened at the Big Day Out.
<a href=“Watch Arcade Fire's Win Butler and Pearl Jam Cover Neil Young's "Rockin' in the Free World" | Pitchfork”>http://pitchfork.com/news/53817-watch-arcade-fires-win-butler-and-pearl-jam-cover-neil-youngs-rockin-in-the-free-world/</a></p>
<p>No, but I’d love to be in Australia. I’ve never heard of that festival. Sounds great. I think things are very, very different than they were 20 years ago and I think things have changed a lot in the last 5 years too. Spotify and other music apps/sources are really changing things. There is great access to good free music so the impact of radio is lessened. </p>
<p>“My D, early 20’s, is very thankful that she can listen to music all day and never hear Bruno Mars, Beyonce, Adele or Lorde.”</p>
<p>I’m neither a fan nor a not-fan of Beyoncé, but I do enjoy Adele, Lorde and Bruno Mars, and I don’t need to apologize that my tastes are pretty mainstream. I’m a huge Beatles fan, too, and that’s mainstream, but hey, I’m not apologizing there either!<br>
What’s the problem with Adele or Lorde? Both are extremely talented.</p>
<h1>Hipsterism</h1>
<p>Really, I think the problem with Adele is too much of the same thing over and over until it’s eye-rolling time. Beyonce is very talented but her choice of material is slightly off-putting. Not a Bruno Mars fan but he was good. I have no clue who Lorde is. Sorry.</p>
<p>I guess actingmt was “tired of being told to put [their] hands up in the air”… 
</p>
<p>LOL…</p>
<p>I don’t normally listen to the above on my itunes, but those artists often come up in rotation at the gym.</p>
<p>Better than electronica, that gives me a migraine.</p>
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<p>There’s nothing wrong with them. It’s just a matter of different taste in music. They are very talented. There are many talented country artists too but I never choose to listen to it. My D is more likely to listen to The Mynabirds, Gary Clark, Jr., The Strange Kind, Haim to name just a few. She discovers new favorites every week. </p>
<p>The only reason I knew HAIM was because they were on one of Hollister’s playlists. “The Wire”.</p>
<p>I know I’m probably in the minority, but despite the options of Spotify/Padora, etc. type music outlets, I have chosen to keep my XM/Sirius subscription - I use it for things other than music sometimes and at those times, really appreciate having it in the car. My preset channels range from 70s to alternative, to up-and-coming new artists. I don’t have any country, rap, R&B or blues channels… mostly different genres of pop/rock. @cartera45 - your daughter might not want to hear, then, that Haim has been getting lots of airtime on one of my presets!</p>
<p>Songs from Adele and Lorde are part of my “Stretches” playlist. Coincidentally, RHCP’s “Snow” is in the same playlist.</p>
<p>One of the competing music apps to Spotify is a client of mine so we are knee-deep in segmenting the market – listener segments and need states. Don’t underestimate the depth and breadth of live radio reach relative to the streaming services. </p>
<p>There is one segment that gets pleasure out of listening to music that elicits a “huh” from most people. They would feel conflicted if they liked a song and it was also high on the charts, winning awards, etc. Perhaps your D is a member of that segment. We all have things we are like that about! </p>
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This is pretty much the description of the hipster musical preference. You need new favorites every week, because too many people get to know the old favorites. Even I’ve heard of Haim, so they’ll probably go off the list soon.</p>
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Funny list – Haim and Gary Clark, Jr. are major-label artists with major money behind them (Haim especially, and it’s all over the radio and Muzak). The Mynabirds are sort-of established indie, and The Strange Kind are legitimately obscure, except for getting booked onto Jimmy Kimmel a few weeks ago . . . . I would guess there is about a 90% overlap between the fan bases for Haim and Lorde.</p>
<p>My older kid is a bona fide almost-hipster in Greenpoint, and she was very complementary about Lorde when her songs first started hitting the larger world. She also bought the Beyonce album off iTunes the week it came out, and liked it a lot, although in general her tastes run to white girls with ukuleles singing wry, witty songs about romantic ambivalence.</p>