<p>Younghoss – I wish you would spend some time over on the Financial Aid forum – that would give you some insight into common misconceptions about financial aid. I think the number 1 misconception that is repeated over and over again is that students (and parents) believe that their FAFSA EFC is what they will have to pay to attend college. So if the number comes out, say, at 8500 – a huge number of people believe that means that is going to be their full out of pocket cost for college.</p>
<p>I KNOW that seems ignorant and stupid, but the system is confusing and very often the people doing the research are 16 and 17 year olds. </p>
<p>The colleges have the ability and the power to be more informative about the financial aid process. For example, they could easily provide ED applicants with some sort of graph or grid that specified the expected grant levels for various ranges of income - assets - and family size. The document could have some caveats written in that also alerts them to potential problems if their parents are divorced or self-employed, and encourages them to contact a financial aid counselor at the school for more information in such a situation – and they could provide some sort of entry-level financial aid counseling for prospective ED students. They could ask the applicants to sign some sort of acknowledgement that they had received and reviewed that documentation about financial aid as part of the process of entering the agreement. </p>
<p>The colleges have lawyers. They know what they would need to do to make ED binding. They don’t WANT to do that – the statement that they are “need-blind” and meet “100% need” is a marketing gimmick, hype at best and an outright lie at worst… But it is in the college’s interest to maximize the number of applicants and keep their admit rate down. They really don’t mind when students who need a substantial amount of aid dollars walk away – they are saving money every time that happens. (And if it is a student that they really desperately want – some star athlete or student who is so amazing that they don’t want to lose him or her – the admissions people contact the financial aid people and make sure that the student is offered preferential aid packaging.) </p>
<p>Most colleges that say they are “need-blind” for admissions do not maintain a similar “need-blind” policy when they go to their wait list – so needy students who walk away are often replaced by full pay students. How does that hurt the college? It doesn’t – it helps them. </p>
<p>So you have a system that is marketed in a way to lead the consumers (17 year olds and their parents) to believe that their “need” will be fully met (“100%”) – AND that if the financial aid award is not sufficient, they will be allowed to withdraw from the agreement. And it is set up that way, deliberately, by the colleges because they want to control their financial aid budgets. </p>
<p>It’s like a merchant who promises a 100% satisfaction, money-back guarantee, no questions asked. Is it unethical when someone returns merchandise purchased under such a guarantee, even if their complaint is trivial or if it unclear whether the merchandise broke because it was defective or because of improper use?</p>
<p>The bottom line is that colleges engage in highly deceptive marketing practices, trying to entice as many applicants as possible. It is no surprise that they actually succeed in deceiving some applicants who believe their hype and who don’t really understand the terminology and words of art used in describing financial aid. (I mean – how does a person know that the word “need” does NOT mean, “actual individual need” – but instead means, “amount derived from secret formula applied by college”)</p>