We are fortunate to have no pressure to “Keep up with the Jones.” In my part of the country, if you can afford to shop in Walmart or Target with your own money, you are well ahead of the curve. What I consider splurging isn’t compared to most. We tend to buy things cheap and make them last out of necessity.
Clothes - Many of my pants are 20 years old. My favorite pair my MIL bought for $0.50 in a yard sale in 1999. Best 50 cents she ever spent! I do spend a bit more now. I tend to shop on sale at Target or Penneys. I used to go to Goodwill.
Purses - I haven’t bought a purse in over 10 years. My last 2 were gifts. But even then, I made the $15 walmart purse last for 5 years.
books - library. I read a book a week. That would be really $$$ otherwise!
hair - I used to cut my own hair. Just hack at it periodically. Now I get it cut for real 3-4 times a year.
Eating out - this is my splurge. We eat out at a fast food place once/week at an Applebee’s level place every Saturday. We don’t have many fancier places in town anyway.
Food shopping - walmart. We don’t have anything like a TJ or Cotsco or Whole Foods available
exercise - our gym membership costs are very low. I also run and a splurge used to be racing out of town. However, I cut that out for several reasons, but $$$ was a big part of it. I have added yoga in recent years.
Travel/family excursions & experiences -this has always been my splurge. Coming from a small poor town, I wanted my kids to see the world and see how others live. When they were younger, we would go anywhere within a 4-5 hour drive. The last 8 years, we try to fly somewhere once/year. Always coach and any hotel that has a free breakfast, though lately we have stayed in some airbnbs. We have also stayed in a treehouse and a castle!
We also have hit tons of museums, science centers, zoos, conservatories, etc around the world. My kids have always enjoyed that stuff, even as teens/young adults. In Edinburgh my 21 year old wanted to make sure we hit the Museum of Scotland. Not on the top of my list, but I was glad it was on his. We also hit the zoo in Prague because it had a clouded leopard - one of my kids’ all time favorite animal. Also important for me on these trips is that we use public transportation. I wanted to make sure my kids were comfortable going somewhere new and being able to get around as needed without relying on $$$ taxis.