Based on your post, I’m guessing that you’re thinking Barrett will somehow make an ASU degree comparable to one from Duke. I happen to think ASU is a great school and fantastic value. With good grades, adequate involvement and internships, a lot of Fortune 500’s will eagerly recruit a qualified ASU graduate. Plus, when it comes to science/engineering, alma matter is less emphasized.
With all of that said, it’s important to remember that ASU and Duke are polar opposites. Every employer/grad-school will know that. Think about it from the perspective of your college applications now: if you were applying to Harvard, and ASU or Duke were your High School, which would give you an edge? Obviously, Duke. The good news is that your success isn’t predetermined by where you went to college. For example, getting a 4.0 at ASU is probably easier than getting 3.7 at Duke. There are trade-offs everywhere.
Now, let’s get down to it:
Barrett isn’t remotely as recognized as ASU would like you to think. It’s irrelevant to 99% of employers, and potentially very-marginally helpful for some grad schools. When it comes down to career or grad school, your statistics are the #1 screening tool for hiring/admission. Being in Barrett is not going to make or break an application – most people will only look at the institution you came from and not the individual college.
Why does Barrett get to boast great success stories for grad school? Because ASU has 80,000 students and Barrett has 6,000. Those 6,000 students self-selected into a cohort of like-minded people. Kids who were in Barrett and got into grad school will attribute that to having been in Honors College. A similarly qualified “regular” ASU grad who got into grad school will attribute that to having earned good grades, involvement, a high GMAT, etc. Just as being an IB student, or taking 34 AP classes doesn’t guarantee you’ll get into Harvard, graduating from Barrett and admission to grad school is not synonymous.
Conclusion:
Barrett is, perhaps, a good opportunity. However, ASU ≠ Duke, even with the added plus of Barrett. Given your desired career, I’m not certain a prestigious degree is nearly as important as grades, internships, etc. From a practical standpoint, $20,000 may not be a necessary investment. But that amount is relatively low in comparison to the debt most students take on. Personally, I wouldn’t hesitate to borrow the 20k just so I could go to such a great school. Whether or not that’s wise or prudent is up to you. ASU is a great place, but this comparison is apples to oranges, or perhaps, Chevrolet to Porsche. Both will get you there, one’s just a heck of a lot flashier.