<p>Crimson article:</p>
<p>[The</a> Harvard Crimson :: News :: Colleges Alter App. Processes](<a href=“http://www.thecrimson.com/article.aspx?ref=529438]The”>http://www.thecrimson.com/article.aspx?ref=529438)</p>
<p>Excerpt:</p>
<p>"PENN: GET TO THE POINT </p>
<p>Claire Beslow has read her fair share of application essays as a guidance counselor and former English teacher at Ramsey High School in New Jersey. One of the worst responses, she said, was to the University of Pennsylvania’s supplemental essay question asking students why they want to attend Penn. </p>
<p>“I had been working with someone privately who said ‘I would like to go to Penn because it’s a city school with a great campus,’” said Beslow. </p>
<p>“If you love the rah-rah factor of a school that’s nice to put in, but you are going for the college education. So figure out what makes Rutgers [for example] different than the University of Maryland.” </p>
<p>For college admissions offices, deciding what information to solicit from applicants and in what manner is an ongoing challenge. And for students, determining what information to present—and what colleges want to hear—is a source of endless stress. "</p>