<p>Interesting article, and I generally agree with what he is writing. There is major tension in classical music, the model that has been out there for roughly a little over 100 years is that classical music is a ‘high art’, that needs to be separated from the need to please ‘audience tastes’ and so forth. When orchestras went to the model where endowments and grants and sponsorship replaced ticket sales as the prime way they were funded, they ended up isolating themselves from the audience, what you ended up with was the orchestras and such saying “This is ‘real’ music, this is what we think is great music, and it is up to you, the audience, to learn to love what we think you should love”…and the problem is, that is as bad as what the article mentioning, an orchestra totally bending to the wind and becoming some sort of pop like ‘experience’. </p>
<p>The article talks about the need for ‘new music’ to bring in new audiences, but therein lies one of the big rubs. For the past 100 years or so, that ‘new music’, rather then bringing in new audiences, has repelled them quite frankly, with the introduction of 12 tone music and extremely atonal, academically oriented music, you have an extreme case of this. The NY Philharmonic has composers in residence, and what do they choose? Magnus Lindberg. Orpheus comes up with this 440 program to commission works by young composers, and what comes out of it? Tone Rows and minimalistic music. I have been over the past number of years to a lot of concerts featuring new music and pieces by young composers, and almost without fail, it is mostly 12 tone pieces with some minimalist stuff thrown in… I keep hearing audiences will warm up to this stuff, but 12 tone has been around for 100 years now, and they still have to program it in the first half of concerts, to keep people from leaving at intermission. There are exceptions to this, both John Adams and Phillip Glass have pieces that are in common performance, but a lot of that is because both of them have broken from rigid orthodoxy. Ars gratia Artis is all well and good, but when you have the attitude that Milton Babbit and such had, that it doesn’t matter whether audiences want to hear it or not, you have what you see today, where musicians and music directors love the new pieces being written, and audiences hate them. </p>
<p>So what does that mean to a young musician? That they live in a world where audiences do matter, especially now that the gravy train that has fed music, specifically orchestras and such, has dried up. Corporate and public funding for arts groups, that allowed them to be so isolated from ‘the audience’, have dried up quite a bit, and orchestras and such are faced with aging audiences (heck, downright old) and looking to the future wondering what to do. It means young musicians are not going to be able to assume the old model is there, that they are going to be able to get a job with an orchestra and work that way for 30 or 40 years, it means they are going to have to do a lot of things. They won’t be able to say “I am a classical musician” and expect to make a living that way alone, they are going to have to market themselves as a more well rounded musician IMO. They won’t be able to be part of a chamber group, and expect that endowments and such will fund your mania to play obscure, weird pieces by modern young composers that don’t draw audiences. It is going to mean “selling yourself” and do things you personally aren’t quite that interested in; a haydn string quarter might be less interesting to you then a piece full of all kinds of wonky tone rows and weird harmonics, that challenge your playing skills, but it also might put your audience to sleep. There is nothing wrong with understanding the tastes of the public and trying to find ways to accomodate them, in effect, classical music was spread in the US because of people who did just that (read up sometime on the world Walter Damrosch did in spreading music, fascinating). As a musician, take to heart what duke ellington said, there are only two kinds of music, good music and bad music…:)</p>