<p>Well at least you didn’t name the poster. As far as I can tell, it could be written by 100s of kids on CC (and maybe in this case they were purposefully being provocative?). They did a good job of articulating a not uncommon sentimentbut they were brave enough to speak it out loud. I’m just trying to look on the bright side…</p>
<p>And this common sentiment concerns me a lot too. Not a concern so much that kids feel they deserve a good education-- very many on CC do! But I feel so disheartened and sad that these many of these kids are so bright and so hard working but they’ve been utterly blindsided by ranking stats. They quote them like sports scores (and now have started quoting their HS rank too). And speak so authoritatively and judgementally about theirs and others college choices (and abilities to get in there!). Yet, as we know, the vast majority of them know little about what makes for good higher education, have little data to make any real comparisons, and have never even visited the ‘schools they are obsessed with’ or the schools they trash. And frankly, spending the day on a campus and saying it’s your dream school is as valid as being maturely in love with a person after one date. </p>
<p>It seems “quality education” (or its attributes) has been replaced simplistically by a ‘prestige score’ “ranking” or “selectivity”. Students use it as the litmus tests of quality “this school is more selective than that school so it must be better”. Nonsense. It would be wonderful if we knew selectivity truly reflected a better education. That would happen if consumers could accurately judge the quality of education across many schools and voted with their applications; but instead, everyone applies to schools not because they have knowledge that they are good, but simply that they are selective! Its a self-fulfilling cycle! </p>
<p>The schools from 10 or 20 years ago haven’t necessarily improved (in fact some argue they’ve gotten worse) even though they find themselves getting increasingly popular and selective among teenagers. Through massive marketing, branding, very consciously and sophisticating playing ranking games, they are able to move up the rankings, change their yield and selectivity and viola, they move up the rankings and justify their tuition! And it becomes a self-fulfilling cycle; more students apply only because it’s a “selective school” so it stays in the top or moves up further. You don’t really think administrators only care about how classes are taught do you? You think they don’t run models and hire consultants and have a big marketing budget? Why should any of that matter if it was just about quality education? </p>
<p>The schools are not changing much: it’s more window dressing that anything substantive. If anything the quality is going down. When I taught at the high end, and for a period ran the core in our school, it was so much about packaging to stay at the top. We developed an ‘X curriculum’ that sounded great on paper but I assure you, required minimal pedagogical change or faculty effort. We debated how the numbers got presented to the magazine, what we had to give them, how it could be different. We strategized intensely when each issue came out. We hired more professionals. We made some investments sure, but often looked for ways to make changes that would stand out but cost us little. It’s just like any other business. And being private, we had funds to do so (in a state school, they have to put the money into the classroom and infrastructure so they don’t have the ability to burn money on consultants and marketing and ranking games). The only thing that makes this industry different is that it’s cloaked in ‘education’ as if there is some sort of higher moral purpose here, so the consumers don’t realize they are just consumers and that they are paying a premium for a brand. </p>
<p>Okay end of rant. BTW, I think Pepperdine is a wonderful school!</p>