Yes!!! I am very smart (I think) and driven and like a challenge but I am nonplussed with Exeter and some of the other “big” schools. I also am nonplussed with some of the “big” colleges. It’s fit, personality, philosophy, and maybe some kids are drawn to “name” places which makes they choose different colleges just like they would choose different boarding schools. Or their parents/social circle, etc are like that.