Marketing departmental honors research thesis COVID topic

I’m a junior. Would it be a good idea to do my marketing major departmental honors thesis and undergraduate research conference on a COVID-related topic or will that be a too popular topic this year? I’m not gonna tell you the exact topic I’m thinking about because I don’t want any of you taking it. In my college, only like one or two marketing majors actually make departmental honors each year, but will COVID be a popular topic for all majors? Will the 2021 virtual undergraduate research conference just be “COVID… COVID… COVID”?

Work with your advisor to find a suitable topic for your departmental honors thesis.