f you want to win a beauty pageant, you’d better be prepared to spend a pretty penny.</p>
<p>The pursuit of a title and a tiara has grown into a $5 billion-a-year industry, according to the Pageant News Bureau. An estimated 3,000 pageants draw 250,000 entrants a year, and parents spend thousands of dollars on pageants. Some want their children to gain extra poise; others hope that their children will become the next supermodel or a movie star.</p>
<p>“Competitions 25 years ago really only required a party dress and a satin hair bow,” says Eleanor VonDuyke, a former Denver-based pageant director who was in the business for 20 years. But that has all changed.</p>
<p>That’s where the money goes
Pageant entry fees run from $25 to more than $500. Many pageants also have “optionals.” They are the contests within the contest for titles such as “Most Photogenic” or “Best Costume,” which tack on even more to the parents’ bill.</p>
<p>And before you get to the pageant, there are clothes, hair and makeup costs – and for the serious competitors, professional coaching. One former pageant contestant, Jennifer Makris Hill, now coaches girls. A week of her training costs $5,000; a day goes for $1,000. “That’s why,” says Hill, “I always insist on the parents accompanying the girl on the initial interview. It’s a lot of money.”</p>
<p>The higher the level of competition, the higher the costs. Jamie Swenson was Miss South Dakota USA '97 and a three-time Miss Hawaiian Tropic. “Some ‘state Miss’ pageant systems can spend up to $100,000 on one girl to get ready for a national pageant,” she says. The money goes to “wardrobe consultants, physical fitness trainers, speech coaches, voice coaches, etiquette lessons, salon services, talent coaches, resume writing, tanning, evening gown, rehearsal attire, bathing suits, opening-number outfit, interview suit, talent costume, accessories, and many, many more things.”</p>
<p>Big spending doesn’t always win the crown, however. Swenson has known girls who have won spending as little as $100. The most expensive dress she ever saw was at a local state pageant for Mrs. America. It cost $8,000, but only made the Top 6 in that pageant’s “best dress” optional.</p>
<p>The more contests you enter, the more it costs, and many parents turn their children into pageant troupers. One researcher at Harvard University interviewed 41 mothers of child beauty-pageant entrants. They entered their children in an average of five pageants in the past year, and spent between $100 and $200 on each. They spent a similar amount on pageant clothing, though some paid as much as $1,000 for a gown. Those with higher incomes were more likely to hire someone to do the child’s hair, or a pageant coach to give their child an extra advantage.