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<p>Both Penn and Northwestern strongly stress looking at applicants who want to attend.</p>
<p>For Penn:
According to an interview with Lee Stetson, Penn’s Dean of Admissions, in the Atlantic Monthly in 2001: “We have had a policy in place for close to thirty years that legacy applications are given special consideration only during early decision.” The reasoning is that if a legacy candidate is not sure enough about coming to Penn to apply ED, then Penn has no real stake in offering preferential consideration later on. “Years ago many children of alums were not viewing Penn as their first choice, so they didn’t apply early,” he said. “We said we were willing to give them a measure of preference, but only if they were serious about coming.” It made sense, he added, for Penn to extend the policy to applicants in general: if they are extra serious about Penn, Penn will make an extra effort for them. “We’ve been very direct about it,” Stetson said. **“Everybody likes to be loved, and we’re no exception. Everybody likes to see a sign of commitment, and it helps in the selection process.” **</p>
<p>For Northwestern (from a Fall 2005 look at their admission process):
The first reader spends 12 to 15 minutes with an application, reviewing the file in four major categories — academics, with attention to rigor of the curriculum and test scores; initiative, with a focus not only on activities, but also leadership, engagement and recognition; communication, specifically an evaluation of the applicant’s short-answer statements, “Why NU?” response and 400- to 500-word personal statement; and motivation, with emphasis on contacts with the University, personal connections and overall enthusiasm for Northwestern.</p>
<p>“Once we determine a candidate is academically viable, then it really does become a human process,” says assistant director of admission Tom Menchhofer. “Clearly we like students who like us, and that comes across in the essays, the letters of recommendation, the student’s knowledge of and interest in the University, their activities — the passionate side of the application.”</p>
<p>As an example, in the article, this was what was said of an applicant being evaluated by an admissions officer: On the writing portion of the application, Eckels connected with Byrne on the “Why NU?” response, where Eckels discussed his meeting with Collins. “He was really enthusiastic about Northwestern,” says Byrne. “That came through.”</p>