<p>My youngest DD will be junior next year, so I thought we would start looking at some state schools to get her thinking about size, type, etc. Logged onto ____ state university to check their tour schedule, and was dismayed to see the following:</p>
<p>“The Black and Gold Experience is a 30-minute informational session for perspective students.”</p>
<p>“Perspective students”…really? From an institution of higher learning…hmmm.</p>
<p>A few years ago there was a typo on the Tufts website that did not create a good first impression, but I think we can probably agree that Tufts is a decent school…these things happen. I wouldn’t read too much into it, but it is fun to feel superior to the hapless folks who didn’t catch the error.</p>
<p>Those types of errors did creep up on some brochures and application forms for some local state/city colleges my HS classmates and I received. It’s a factor in why I didn’t apply to some smaller SUNY colleges which sent me unsolicited applications and reinforced prevailing impressions that those institutions weren’t putting their best foot forward when it comes to try wooing academic achievers or those from public magnets to apply. </p>
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<p>One HS buddy ended up not applying to Tufts because the emphasis on the on-campus tour was so overwhelmingly weighed towards ECs, taking easy classes for best grades, and “having fun” that he was completely turned off and felt the presentation lacked any substance. He sometimes wondered if he was on a tour of some sort of vacation resort rather than an elite college. Consequently, he started to refer to the school as “Flufts”.</p>
<p>One of our son’s friends ended up getting a small scholarship for catching a spelling error on a school email promotional thing. The school sent it out and the first 20 kids or something that commented back on the spelling error got $500 :D. You never know…</p>
<p>If I made such a “small” error in an engineering design, I’d get in big trouble! One time I drew something backwards, an easy mistake to make, and it cost $10,000 to refabricate the piece. I guess I should have gotten a job in admissions instead!</p>
<p>At a few companies I worked for, if the decimal place was off by a certain amount or certain phrases or wordings were missing/misplaced on our public website, those companies could be fined a million per day by the SEC until the info is corrected or completely taken down.</p>
<p>I once worked in a graduate dept. of an Ivy university and handled all of the administrative aspects of admissions, including designing promotional materials. My nightmare was that I’d send something off to the printer with a word like “limnology” or “ichthyology” misspelled. It never happened but only because I was so paranoid.</p>