<p>I’m a psychologist and I have really been surprised by friends of mine who are not snobs at all (and in VT, we care less than other places in the NE, I think) to realize how much they care about the brand of where their kid goes to college. But they have listened to me and their kids have applied to schools off the beaten track and it has gone well. I’m retired, so it’s fun for me to help, but there is no help for the terminally snobbish. People who say Ivy like others might say God, I’m not sure what can be done.</p>