Areas where I splurge:
Quality food
Travel
Quality sheets and towels
A good education for my kids
A housekeeper every 2 weeks - cheaper than marital counseling! 
Paying myself first = Early retirement 
Original artwork
Music festival tickets
Where I am “cheap”:
Don’t eat out too often and will cook most meals from scratch
Cars - buy what I want but drive it for 10-15 years or more
Jewelry/cosmetics/perfume/spa stuff like manicures, hair coloring, massages - don’t wear it or use it
Don’t drink alcohol or coffee, smoke or gamble
clothing - I go for comfort over fashion. Comfy pants, a t-shirt and Chuck Taylors work for me 90% of the time.
Big user of my local library and the used bookstore