I heard about the three year program, but it produces the same results. Commerce school introduces three-year program, largely garners student support - The Cavalier Daily - University of Virginia's Student Newspaper
My guess is that competition helps the school’s reputation. There’s a lot of positives mentioned in the article, but this was the part of the article that struck me: “While Morris said he cannot predict how the curriculum change will change the competition between applicants in gaining a spot in McIntire, he said he hopes it will encourage more people to apply.”
I have a question on another thread asking about the next McIntire admission pool: University of Virginia Early Action/Early Decision for Fall 2024 Admissions - #405 by DcMdVaMom
I sent an email to the school because my daughter is considering a transfer to McIntire next year. If she doesn’t get in, she’ll stay where she got in under direct admit. I’ll post an update when the school responds for those that are curious.