UVa has had a very tough stretch in the media. Police Chief Longo is going to need an agent soon to manage all of his appearances on national TV. But UVA will be totally totally fine.
Applications were up this cycle even with all the bad press.
UVA’s yield on in-state accepted students is about 65%. That’s the same yield as Princeton and Yale. That yield level tells you that UVA can sell seats to in-state families all day long no problem. While the in-state parents will no doubt grumble about the tuition hike, UVA in-state remains one of the best price/reputation ratios in all of American higher education.
More telling will be how the yield turns out for the OOS accepted student pool. There the price is much higher and UVA therefore competes with a lot of private colleges and other OOS flagships.