The other choices do exist for men, but are less common.
https://www.kilts-n-stuff.com/product-category/kilts/
https://www.menshealth.com/grooming/a25334947/best-makeup-for-men/
https://www.pewresearch.org/fact-tank/2018/09/24/stay-at-home-moms-and-dads-account-for-about-one-in-five-u-s-parents/