Why No Entrepreneur Coursework for Undergrads? ur

<p>DD is a sophomore at BU - she is in CGS, has attended CGS’s London Abroad program last summer, and is on track to enthusiastically join the COM program next year. She is an excellent writer, and I would guess would use her communication degree to do some type of corporate/marketing/training writing. She loves kids and is excellent with them - I could easily see her in a for profit/non profit company serving kids. (Hopefully for profit - my personal experiences with nonprofit have not been positive!)</p>

<p>My only concern is that I am somewhat shocked that BU offers nothing that she can see in the way of practical business coursework for the non-business major. As an entrepreneur, I would love her to take some coursework along the lines of
1 - Basic Business Finance and Accounting- how do you read a spreadsheet? How do you analyze how much to charge for a product? How do you decide how to expand?
2 - Basic Marketing - How do you create and produce marketing materials? How do you track their success? What are the data mining methods available to you? How do you identify your target customer?<br>
3 - Basic Human Resources - How do you manage conflicts? How do you interview and hire/fire wisely? How do you motivate personnel?
4 - Basic Business Problem Solving - how do you analyze a business product? How do you strategize and compensate for bumps in the road? </p>

<p>As far as we can see, there is nothing available along these lines for a BU student. Any ideas? Has anyone at BU ever tried approaching a professor with a topic for an independent study?</p>

<p>I’m a student in the School of Management and the topics you outlined can get pretty in depth and would definitely require some specific upper level classes. For example, pricing a product is sort of a mix between marketing and finance. Even strategy is a required class for seniors in the School of Management. </p>

<p>However, the introductory course for students wishing to transfer into the School of Management is a pretty basic overview of what I think your DD may find interesting. SM299 covers how to read balance sheets/income statements, how to analyze a firm’s marketing plan, how to learn about process flow in operations and so on. It’s on a basic level but it helps you understand how a business is run and the components of it. If your DD wants to get into anything more specific, she may have to double major or minor in business administration.</p>

<p>Alectricity, thank you so much! It was such a specific question that I had given up hope of an answer, and my curiosity got the better of me! Without giving my name, I called the School of Communication to ask the question. To be honest, I am a bit surprised that they did not suggest the Intro to Management class - would you think they cover 3 and 4 as well as the finance aspects? However, they did confirm that students are welcome to take directed study courses. </p>

<p>For the benefit of students reading this, I would HIGHLY HIGHLY recommend that you
take advantage of the opportunity of directed study classes in your own department and others. They were some of the very best courses I took, both in grad and undergrad school. I feel so strongly about this, that I think I will start another thread on the parents section for ideas on what to study! I also did this when forced to take a crummy course only offered by one professor on a topic that should have been very helpful (multi-cultural studies). I basically flattered him into letting me take it independent study, so that I could learn about how to test students with other backgrounds rather than the history of race relations. Even bad professors will usually let you do this if you have a plan and are willing to minimize their time while researching on your own. In that case, instead of sitting through a BORING night class, I created a four inch binder of articles and references that I could use as a speech pathologist that I used for the first 15 years of my career as a resource tool. </p>

<p>For the benefit of BU students who don’t read the parent thread, here’s an example of how directed study worked for me. I did both my undergraduate and graduate degrees in speech pathology. In both cases, I had to do several additional units that were not dictated to me (either general education, a course that was not required but recommended, etc). It is easy to “blow” these units on a course that is a “whatever” class that meets the time requirement, or take a common path. Instead in both courses, I asked imyself what would benefit me as an individual, and/or what I thought my curriculum was missing for my current goals. For example, I was horrified to realize that i was about to be part of discussions telling parents their child was autistic/developmentally delayed and I had never taken a practical counseling class! I made an appointment in the social work department (I asked a friend who had taken courses there who was a good professor to ask as it was not a dept I knew) and discussed my concerns. The wonderful prof could not have been more enthusiastic or more practical in her recommendations. I ended up reading her favorite basic articles and books, writing up a practical essay on techniques I might use, and doing several videotapes using she or a friend as the “parent” which she reviewed and discussed with me. All told, it was perhaps four hours of her time, as I also talked to my professors about what they would recommend. It was one of the best courses I took, and a perfect way of gaining the extra 3 units I needed. </p>

<p>As students, I think you need to be aggressive in pursuing what you think you need. YOU know what you are missing for your possible career path - do it! </p>

<p>Has anyone here taken this opportunity at BU? How did it come out? If you choose to do this at a school the size of BU, ask a friend who to take it from (or the secretary of the dept if you are desperate) and come in with a plan of what you want to learn. If you know someone who helps you pick a professor, ask them if they could shoot the professor an email saying “I told XYZ to call you because she is interested in XYS and I thought you would do a great job steering her in the right direction. She is a terrific student and very responsible.”</p>

<p>If she is really interested in pricing a product-marketing/finance SMG CORE would be the experience for her, but its only for SMG majors since minors do not take CORE. Personally I’m of the opinion CORE is a good program but the faculty needs to make some changes to bring CORE up to the times. For example, very few students leaving SMG go to work in manufacturing and selling products. While the experience and knowledge is worthwhile, they should expand CORE to include B2B products rather than just arbitrary products like bedside mounted iPad clamps or specialty baking pans.</p>

<p>Thank you so much - I am sure that we will discuss it over the holidays, and I am leaning toward suggesting directed studies instead. I think a basic knowledge of the information I discussed is valuable in many circumstances, from running a business to advising a friend to evaluating where to put your investment money to even choosing which business to work with when ordering personal items.</p>

<p>Human resources and learning to fire/hire are not part of the basic course. There is a course that she might be able to take called “OB221 - Organzational Behavior” which would cover HR, motivation, teamwork, etc. </p>

<p>As far as business problem solving goes, that sort of gets integrated into all the different aspects of marketing, finance, operations, etc but nothing too specific as in “What do we do if demand suddenly drops?” or “New regulations prevent us from doing x; how do we get around it?” That would be part of the CORE class as terrier02215 mentioned.</p>