<p><a href=“http://online.wsj.com/articles/a-look-at-stats-on-college-costs-and-aid-1411333017”>http://online.wsj.com/articles/a-look-at-stats-on-college-costs-and-aid-1411333017</a></p>
<p>Both students and parents tend to see the biggest benefit of a college degree as a better job or higher income (50-53%), believe that financial aid is extremely (64-66%) or very (22-25%) important, and that college choice will be based on either best overall fit or best for career interests (40-45% for each of these answers). But they have different expectations on costs (parents expect higher costs), different views on the toughest part of the applying (students see SAT/ACT/AP tests, parents see applications for admission and financial aid).</p>