<p>[Scholarship</a> yields reflect competition | The Chronicle](<a href=“http://www.dukechronicle.com/articles/2013/05/23/scholarship-yields-reflect-competition]Scholarship”>http://www.dukechronicle.com/articles/2013/05/23/scholarship-yields-reflect-competition)</p>
<p>A.B. Duke Scholarship yield dropped this year from 65% to 36%. The excuses for this are the most bizarre I’ve seen from any admissions department.</p>
<p>Among the excuses:</p>
<ul>
<li><p>A claim that “the A.B. Duke Scholarship is competing for the first time with other universities, not on financial value but on the value of the program”. The implication here is that the A.B. Duke Scholarship wasn’t competing against other schools in the past, and suddenly, it is. This makes no sense. HYPSM have always had great financial aid, so presumably, even if the A.B. Duke Scholarship were given to more lower-class individuals in the past, such individuals would have also had great scholarship packages from HYPSM.</p></li>
<li><p>Horrible weather: Potential students could have been deterred from choosing Duke because the weather on campus was “horrible” during Blue Devil Days. Really? Weather has been crazy all over the country this year, not just Duke. Even so, most other elites are seeing their yields rise.</p></li>
</ul>
<p>And the most bizarre of them all:</p>
<ul>
<li>That the Boston bombings pulled more students from Duke to Harvard this year. ??? How does violence and instability near Harvard equate to more students picking Harvard over Duke? Rosenberg’s explanation: Harvard had to cancel its student weekend, so more students simply chose Harvard due to the idealistic picture they had of Harvard in their heads. If that were true, then why doesn’t Harvard just cancel its student weekend every year? It’s hilarious that this excuse was ever brought to the table, much less posted in an article in the school newspaper. Alumni should be outraged by the incompetence on display here.</li>
</ul>
<p>Year after year, Duke is forced to come up with new admissions excuses and to twist statistics most unnaturally. For instance, this year, instead of announcing the overall acceptance rate, Duke administrators announced that the RD admit rate had gone below 10% (probably in an attempt to pretend that their total admit rate was below 10%). Duke’s yield this year will likely fall to 40%, and I have to wonder if admissions will even make an announcement of the yield. Maybe they’ll make an announcement of students admitted ED to pretend like the school is making progress. Can you imagine? “Record 99% of Early Decision admits choose to enroll in Duke!”. </p>
<p>I’ve been saying this for years now, but Duke alumni should really be concerned when their administration starts resorting to such measures. Obviously, these are all excuses for Duke’s recent drop: Duke’s yield is now lower than Northwestern’s. Its yield is 13 percentage points below UChicago’s (55% to 42%), and literally half of Harvard’s (82% to 42%). Duke alumni really need to step up and demand some changes from administration; it’s getting to the point that Duke might not even be considered a top 15 university in 5 years.</p>