Amazon Now ~ Booze Delivery in an Hour?

http://www.bloomberg.com/news/articles/2015-08-25/amazon-offers-seattle-first-one-hour-booze-delivery-in-u-s-

I haven’t seen how Amazon is going to avoid under-age liquor sales.


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Amazon.com Inc. is offering one-hour delivery of wine, beer and spirits in a U.S. city for the first time through its Prime Now program, adding a new twist to on-demand delivery starting in the Seattle area. Seattle also is the only U.S. location where Amazon customers can order liquor and beer. In the rest of the country, Amazon’s alcohol sales are limited to wine. The company already provides quick alcohol delivery in London. The Seattle-based e-commerce giant is testing the online alcohol delivery market, which is estimated to increase to $1.4 billion in sales by 2020, according to IBISWorld. Amazon made the announcement Tuesday as it added Seattle to the list of U.S. cities -- New York, Miami and Atlanta are among others -- where same-day delivery of everyday items is available for subscribers of Amazon Prime, a $99 annual membership program that includes delivery discounts. >>

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I want mine by drone. Delivered to a park bench.

^^With complimentary brown paper bag?

I’m assuming that the UPS or FedEx delivery people will all have to be trained by the state to detect fake ID and underage consumer problems?
Otherwise, it’s a party at Devin’s house during 9th period!

I can’t imagine that they’d have to be trained at any higher level than a store or restaurant employee would, but I would think requiring the extra delivery time to check ID, etc, would slow deliveries. This is not like many Amazon deliveries where the pkg is just left at the door with maybe a courtesy knock.

Just saying… I saw someone who looked like an AMZN delivery person on a bike today (not FedEx etc.). A la Jimmy Johns. Was he delivering beer? I dunno. :slight_smile:

What does an Amazon delivery person look like? do they have a uniform?

Why not build a beer pipeline? :wink: Directly to a tap in your house… Complete with a beer meter…

thank you bunsenburner- H and I really got a great laugh- needed that

“What does an Amazon delivery person look like? do they have a uniform?”

No identifiable uniform (maybe a logo on the front of the shirt - hard to see on a bicyclist), but the “bike” had this weird design - basically a black and yellow plastic box with the smile logo on it with a bike attached to it. Not your typical bike for sure.

Apparently, AMZN tested bike deliveries in NYC:

http://www.wsj.com/articles/amazon-tests-bike-messengers-for-one-hour-delivery-in-new-york-city-1418071863

http://m.jsonline.com/news/wisconsin/100499244.html

In 2010, two entrepreneurial UW-Madison students were fined $420,000 for operating an alcohol delivery service without a liquor license and selling to underage people.

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A former UW-Madison student who faced more than $400,000 in fines for operating an illegal liquor delivery business got his penalty reduced to about $3,000.


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$3,000 is a lot of money for a college kid! Fine fits the crime. :slight_smile:

I’m not gonna lie, this sounds kind of awesome. Plus it might keep more people from going out to restock while already drinking.

BevMo already delivers liquor to customers’ homes. If they can figure out how to avoid underage sales, I’m sure Amazon can as well.

Do they deliver limes too?

http://m.host.madison.com/news/local/crime_and_courts/fines-reduced-for-operator-of-campusdrank-com/article_f1435a12-10ac-11e1-bcd4-001cc4c002e0.html?mobile_touch=true

More on the reduced fines.

(No reports of limes included in the 2010 business).

Love the name ‘BevMo’. It’s a naming scheme that lends itself well to selling a lot of vices. But I better stop there before I get locked up again.

They changed laws sometime in the last 10 years, it used to be illegal, thanks to post prohibition regulations, to but alcohol via mail (or the internet, when that came around). Among other things, the dry states/areas didn’t want their people to get access to demon rum, but more importantly, states were afraid of losing state tax revenue on the local liquor taxes (not to mention competition to state stores). In any event, you can get booze shipped, and what happens is that you have to sign for it, and the fex ex or UPS guy who delivers it is required to check that you are legal, have to show them a legal form of id that proves your age (usually a driver’s license or a US passport or legal state ID).

Personally, not sure what a big deal this is. If you live in a city, or even most burbs, the local liquor store is probably less than 10 minutes away, and in terms of prices, it is unlikely Amazon will do much better, I think booze has price ceilings on it you can’t sell below, and Amazon would have to respect that, so not sure what the big thrill is. Around here the liquor stores are open 7 days a week, until 9,9:30 at night, there are some that stay open later, so what would be the point? These days supermarkets in my area can sell booze, too.

In the more advanced countries, the pizza place delivers your beer too.