just for fun: the advertising practice on college forum sites

Colleges & Universities University of Chicago
1

<p>I have always wondered about the universities that buy advertising on CC college sites. They never made sense to me.</p>

<p>For instance, in this U Chicago forum, the universities that are advertising themselves are no where near the U Chicago in terms of the target students. It’s a different population all together. Like, a mean SAT for incoming freshmen in the 1100 (out of 1600). I went to a couple of U Chicago peer universities/colleges forum sites. Same story. Universities with a mean score of 1000 (out of 1600) advertising on sites for Stanford, MIT, etc.</p>

<p>A first rule of buying ad is the relevance of target population. That’s why TV ad slots are heavily monitored for the demographic makeup of the views of the program. </p>

<p>Basically, all these universities that are paying money to advertise themselves to a target population that have probably no intention to ever consider them as a potential choice is completely wasting money.</p>

<p>Any thoughts? Just curious, and I have too much time on my hand this evening, obviously :slight_smile: :slight_smile: :)</p>

2

<p>The ad’s probably are shown all over the forums, not just the UChicago page. And many people turn down the “higher schools” for other less known schools for specific programs/opportunities that the “higher school” doesn’t offer. Lower tuition could also be a deciding factor.</p>