I think the pool of candidates continues to increase significantly each year. The Associate Director of Admissions verbally mentioned during the webinar there were 1,000 standard admit applicants in 2023 and 12% were accepted. I have also seen the following totals for pre-business students from another source:
2020=1,030
2021=1,210
2022=1,836
My guess is in 2023, the number of pre-business majors (or “potential” Kelley Standard admit applicants) was higher than 1,836 in 2022 but clearly, not all pre-business majors actually submit a standard admit application. Reasons could vary from lost interest in business to received a C- in a class. etc.
If you assume, 2,000 pre-business majors in 2023 and 1,000 standard admit applications submitted, 120 automatically admitted with all Bs or above, and 550 spots (IU states 500-600), then we’re talking about only 50% of potential standard admit candidates apply for standard admission and 55% of those were accepted in 2023. (Note: 120 who are guaranteed still must submit an application).
Per the Poet & Quant article, if overall Kelley applications increased 28% y/y from 21,000 in 2023 to 27,000 in 2024 a reasonable assumption would be the estimated 2,000 for pre-business majors in 2023 will increase to 2,560 in 2024. And if 50% of pre-business majors submit their application for Standard admission in 2024 Kelley will receive 1,280 applications. If 12% auto admits holds true, then 154 will meet all Bs and above, leaving approximately 400 spots for the remaining 1,126 standard admit “review” candidates.
154 out of 1,280 or 12% auto accepted thru standard admit
400 out of remaining 1,126 or 35% accepted thru standard admit review
554 out of 1,280 or 43% of total standard admit “applicants” and 22% of all pre-business majors.
All that said and if taking the standard admit path, keep in mind what previous poster had said about Kelley continuing to focus on increasing % of female student population from mid to low 30% a few years ago and now up to low 40%. If a male candidate it is best to not risk it with a B- bc unless there are extenuating circumstances a C+ probably eliminates your candidacy fairly early in the standard admit review process.